10/01/2014 - News

Our new corporate campaign

COMMITTED TO BETTER ENERGY

Oil, natural gas and solar energy - 100,000 women and men
COMMITTED TO BETTER ENERGY

Total Adopts a New Global Signature

COMMITTED TO BETTER ENERGY

The new signature expresses our ambitious vision of being the company whose actions inspire confidence in a responsible energy future. It moves us beyond the idea of “more,” which we are rightly expected to deliver to meet the world’s ever-growing energy needs.
 
By positioning ourselves in the “Better” semiotic, we are addressing the aspirations of our stakeholders, who expect us to constantly improve the way we do our jobs and nurture our relationships.
 
“Committed” affirms the dedication of all of our 100,000 employees to making this vision a reality. They are the force driving the continuous improvement that is enabling us to steadily progress towards “Better Energy,” with all that entails: improved safety, enhanced quality, more innovation, wider accessibility and more extensive dialogue. 
 
By embedding “COMMITTED TO BETTER ENERGY” in our brand promise, we have set our course on a sustainable future and provided a framework for everything we do.
 

Discover the media site

Here, you can download the press kit, the media components that will be available in your country, and find additional information about the campaign.

Access the site

  • global-campaign-groupe3_v2_EN_US

    Oil, natural gas and solar energy - 100,000 women and men
    COMMITTED TO BETTER ENERGY

  • global-campaign-groupe1-us

    Oil, natural gas and solar energy - 100,000 women and men
    COMMITTED TO BETTER ENERGY

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    Oil, natural gas and solar energy - 100,000 women and men
    COMMITTED TO BETTER ENERGY

  • global-campaign-collaboration_global-us

    COMMITTED TO BETTER ENERGY
    Partnering with Saudi Aramco to build one of the ten most efficient refineries in the world

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    COMMITTED TO BETTER ENERGY
    Supporting 3,400 projects that foster the economic and social development of our host communities

  • global-campaign-innovation2-us

    COMMITTED TO BETTER ENERGY
    A global leader in the deep offshore industry, we continuously innovate to improve our production processes

  • global-campaign-allenergies-NEW_EN_US

    COMMITTED TO SOLAR ENERGY
    Total is the world’s 2nd largest solar company with SunPower

  • global-campaign-excellence-NEW_EN_US

    COMMITTED TO ENERGY EFFICIENCY
    Total is investing $7,4 billion over 5 years in Research and Development

  • global-campaign-accessibility-NEW1_EN_US

    Total offers affordable solar energies to communities without access to power
    COMMITTED TO POWERING PEOPLE

  • global-campaign-accessibility-NEW2_EN_US

    Total offers affordable solar energies to communities without access to power
    COMMITTED TO POWERING PEOPLE

  • global-campaign-gaz-2_EN_US

    COMMITTED TO NATURAL GAS
    Investing in natural gas to reduce the carbon footprint of the global energy mix

  • global-campaign-boursier-NEW_EN_US

    COMMITTED TO YOUNG TALENT
    Total awards academic scholarships to 10,000 students each year

  • global-campaign-amyris_1_EN_US

    COMMITTED TO AVIATION BIOFUEL
    The cutting-edge biofuel from Total and Amyris helps reduce CO2 emissions

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